Just publish the darn thing: why unpolished videos will still grow your business
Video content is the way forward for businesses looking to elevate their content marketing strategy. Embracing casual, less polished videos can be a game-changer, even if you need more resources or expertise to produce high-quality, professional content. These casual videos are an excellent way to showcase your authentic personality and connect with your audience on a deeper level. They're spontaneous and relatable, making your audience feel like they're engaging with a real person, not just a brand.
Creating casual videos doesn't require expensive equipment or a professional crew. With just a smartphone, a tripod, and some good lighting, you can start producing engaging video content that resonates with your audience. Before you start recording, it's essential to prioritize audio quality. Find a quiet spot to minimize background noise, or invest in a wireless mic to ensure your message is loud and clear. With good audio, even a casual video can make a substantial impact.
Less polished videos are perfect for various purposes, such as sharing your story and mission, offering tips and advice, answering frequently asked questions, showcasing behind-the-scenes footage, introducing team members, featuring customer testimonials, announcing new products or services, and hosting live Q&A sessions.
As your business grows and your schedule becomes busier, you might need help to keep up with the demands of creating quality video content. That's when it's time to consider enlisting the use of a professional.
My name is Robert La Mantia, a content producer and consultant who can help you elevate your video game. I can teach you advanced videography techniques to enhance your content or even film your videos for you, giving your brand that polished, professional look. With my expertise, you can save time and focus on other aspects of your business while still enjoying the benefits of top-notch video content.
If you're still feeling a bit lost or nervous about diving into video marketing, don't worry. Fill out this Google Sheet and contact me for a consultation today. Together, we'll work on a personalized plan to get you on track and enjoying the video creation process, whether you're keeping it casual or aiming for a more polished look.
Remember, video marketing is essential for businesses in today's digital landscape. Take advantage of this opportunity to connect with your audience, grow your brand, and drive sales. With the proper guidance and support and the help of a professional when needed, you'll be a video content pro in no time!